Anouk calls your parents and grandparents every week for a warm, curious chat about their life. A year later, the whole family gets the book, a podcast in their own voice, and an archive everyone can ask.
How did your grandparents meet?
What did your dad dream of at 17?
Which song did your mom dance to at her wedding?
Who was Grandma’s first love?
What was Grandpa’s very first job?
Most of us don’t know. The people who do are one phone call away, and they would love to tell us.
A call every week gives them something to look forward to, and someone who wants to hear it all.
Source: World Health Organization, 2023
Most of us can’t. The stories are still out there, in the people we love.
No app. No screen. Their own phone just rings, and they simply talk.
Tell Anouk who to call: a phone number, a language, and topics the family is curious about.
Same time every week, the same warm AI voice. It remembers every story and asks the next good question.
After each call, Anouk sends a one-minute clip to the family group.
A printed biography, a podcast in their voice, and an archive to ask forever.
“You’ve mentioned your grandfather six times. What was he like?”
It was a summer dance at the town hall, 1958. He stepped on my foot twice and apologized in three languages. I married him for the apologies.
The bakery on Taylor Street opened at four in the morning, and by five Rosa was already in the way. Her mother, Maria, never used scales. Measurements lived in her hands: a fistful, a pinch, a pour that stopped exactly when it should.
“I still don’t measure. My daughter gets so angry with me.”
Seventy years later she dictated the recipe for the first time, for a granddaughter who finally asked.
“Grandma sounded more tired these last three weeks and mentioned dizziness twice. Maybe call her tonight?”
Months of weekly calls give Anouk a baseline nobody else has. Compared only with her own normal, shared with her consent. Wellbeing trends, never a diagnosis. Clinical validation is on the roadmap.
people aged 60+ by 2030. One in six of us. Their children buy gifts online.
Source: WHO, Ageing and health
Assumes 20-minute weekly calls at about $0.12 per minute. Voice costs fall every year. Extra books and Health+ add margin.
| No app or typing | Real conversation | Knows the person | Weekly company | Printed book | Real voice kept | Wellbeing signals | |
|---|---|---|---|---|---|---|---|
| Written memoir servicese.g. Storyworth | |||||||
| Story-recording appse.g. Remento | |||||||
| One-time interviewse.g. StoryCorps | |||||||
| Companion devicese.g. ElliQ | |||||||
| Anouk |
Grandma hears her own podcast for the first time.
Every book delivered is a moment families film and share. Built-in gift seasons:
Loop figures are targets to validate in the pilot.
Any phone, even a landline. No app, nothing to learn.
On the bedside table or in the living room. Just say hello.
A pendant or charm for the thoughts that come during the day.
A small, warm character they recognise and enjoy having around.
Not another gadget. Every device is a new door into the same memory, the same voice, the same friend.
She can say “this part is off the record” any time, and it’s never saved.
If she feels safe, she tells the real story. Dignity is the product.
The first call asks for her consent in plain words. She can pause any week.
We keep her real voice. We never generate a synthetic copy of it.
Hard memories slow the call down. Signs of real trouble reach a person.
Encrypted, exportable, deletable. Never sold, never used to train other models.
18 months to prove that families pay, grandparents keep answering, and the book makes everyone smile.